Press Release Article

BIG Show Sponsored by WEATHER GUARD®

  • 1/5/2018 12:00:00 AM
  • John Spaulding

February 24, 2018 Gaylord Texan and Convention Center, Grapevine, TX

KEYSTONE AUTOMOTIVE OPERATIONS, Exeter, PA.

Keystone Automotive Operations is excited to announce the return of BIG Show sponsor, WEATHER GUARD® for the eighth consecutive year. “We’re ecstatic to return as the 2018 BIG Show title sponsor. It’s one of the most effective ways we have found to connect one-on-one with our customers” says Lenny Colasuonno, Senior Vice President of Sales. “We utilize the time at BIG Show to showcase new products, hear what is working, and learn how we can improve the products and services we provide to help our customers be even more successful selling WEATHER GUARD® products. The fact we get to do it while having a little fun is a bonus” he adds.

A highlight of the WEATHER GUARD® sponsorship will be a concert following the show opening on Friday February 23rd.  BIG Show guests are invited to kick up their heels with Tim Montana from 8:30 pm – 10 pm at the Glass Cactus. This up and coming band has been dubbed as one of Rolling Stone’s “Artists You Need to Know.”

The BIG show opens Friday, February 23, 2018 from 6 to 8 pm with a reception on the show floor followed by the WEATHER GUARD® concert. On Saturday, February 24 the exhibit hall will be open from 9 am to 6 pm and will feature more than 200 exhibitors with new products on display and the best deals of the year. The show concludes with a closing reception from 6 to 8 pm on Saturday at the Gaylord Texan Resort Hotel & Convention Center on in Grapevine, Texas.

Previously, Keystone held two (2) events annually, BIG Show East and BIG Show West. “This year, we’re combining our two events to create a BIGger, Better experience all under one roof. Our new one-show format will draw on the best elements of each event and be a destination for customers from all over the US and Canada to learn about new products while having the chance to capitalize on some of the best buying opportunities they will find anywhere,” remarked Fred Petrivelli, Keystone VP of Sales.  

For more information, attendees and suppliers should visit www.keystonebigshow.com or contact their Keystone representative.

Keystone is the leading distributor and marketer of aftermarket automotive products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service and innovative marketing support. Keystone is committed to expanding its offering to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

WEATHER GUARD® is an industry leader in truck and van equipment, including truck boxes, drawer units, shelving, cabinets, and racks for trucks, vans and utility vehicles. WEATHER GUARD® organizes trucks and vans for greater productivity and provides tools and valuables superior protection against break-ins and weather.

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BIG Show Sponsored by WEATHER GUARD®

February 24, 2018 Gaylord Texan and Convention Center, Grapevine, TX

KEYSTONE AUTOMOTIVE OPERATIONS, Exeter, PA.

Keystone Automotive Operations is excited to announce the return of BIG Show sponsor, WEATHER GUARD® for the eighth consecutive year. “We’re ecstatic to return as the 2018 BIG Show title sponsor. It’s one of the most effective ways we have found to connect one-on-one with our customers” says Lenny Colasuonno, Senior Vice President of Sales. “We utilize the time at BIG Show to showcase new products, hear what is working, and learn how we can improve the products and services we provide to help our customers be even more successful selling WEATHER GUARD® products. The fact we get to do it while having a little fun is a bonus” he adds.

A highlight of the WEATHER GUARD® sponsorship will be a concert following the show opening on Friday February 23rd.  BIG Show guests are invited to kick up their heels with Tim Montana from 8:30 pm – 10 pm at the Glass Cactus. This up and coming band has been dubbed as one of Rolling Stone’s “Artists You Need to Know.”

The BIG show opens Friday, February 23, 2018 from 6 to 8 pm with a reception on the show floor followed by the WEATHER GUARD® concert. On Saturday, February 24 the exhibit hall will be open from 9 am to 6 pm and will feature more than 200 exhibitors with new products on display and the best deals of the year. The show concludes with a closing reception from 6 to 8 pm on Saturday at the Gaylord Texan Resort Hotel & Convention Center on in Grapevine, Texas.

Previously, Keystone held two (2) events annually, BIG Show East and BIG Show West. “This year, we’re combining our two events to create a BIGger, Better experience all under one roof. Our new one-show format will draw on the best elements of each event and be a destination for customers from all over the US and Canada to learn about new products while having the chance to capitalize on some of the best buying opportunities they will find anywhere,” remarked Fred Petrivelli, Keystone VP of Sales.  

For more information, attendees and suppliers should visit www.keystonebigshow.com or contact their Keystone representative.

Keystone is the leading distributor and marketer of aftermarket automotive products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service and innovative marketing support. Keystone is committed to expanding its offering to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

WEATHER GUARD® is an industry leader in truck and van equipment, including truck boxes, drawer units, shelving, cabinets, and racks for trucks, vans and utility vehicles. WEATHER GUARD® organizes trucks and vans for greater productivity and provides tools and valuables superior protection against break-ins and weather.

The BIG Show is Bigger than ever

February 24, 2018 Gaylord Texan and Convention Center, Grapevine TX

KEYSTONE AUTOMOTIVE OPERATIONS, Exeter, PA. Gary Comer, Founder of Lands’ End, once said, “Worry about being better; bigger will take care of itself.” That was exactly the perspective the Keystone team took when they decided last year to host one big North American event in 2018 - do a thing they really do well and do it better. Keystone’s focus on improving the BIG show and delivering a quality, value-rich experience for their customers and suppliers will prove Mr. Comer’s prophetic words true.

“The 2018 BIG Show will combine the best of our East and West Shows in one location making this the largest exhibit we have ever had – hosting more suppliers under one roof than ever before,” said Bill Rogers, Business Leader for Keystone. “That means we will have a broader representation of products from all the aftermarket segments for our attendees to see. It will be the perfect place for any aftermarket retailer or jobber, regardless of their focus, to see trends and new products that they can offer their customers. Our focus on better really has resulted in something a lot bigger,” adds Rogers.

The BIG show will be a truly North American event. Customers from all over the US and Canada will be in attendance. This intersection of geography and market interests will make for a really dynamic buying and educational environment for all attendees. “By leveraging all of our resources together for one event we plan to show our customers how we can support them in growing their business in the changing retail environment we all operate in. The bigger show experience will allow people to see more, do more and learn more,” commented Fred Petrivelli, Keystone Sales Leader.

New products and exceptional buying opportunities from hundreds of suppliers will continue to be a mainstay at the event. In order to give attendees more time to take advantage of all the activities, the BIG show will be open up for active buying during the reception on Friday night. That means more Power Hours, more deals and more time to connect with suppliers and peers during the largest distributor aftermarket event in North America.

No BIG Show is complete without a little fun and entertainment. “The Keystone Events team has been working around the clock to ensure that guests to the BIG show have an exceptional experience. On the floor activities and prize drawings, vehicle giveaways, concerts and more will keep everyone in attendance hopping,” says Melissa Holland, Keystone Events Manager. “We deliver a complete show experience and have struck the perfect balance between business and fun with our offering in 2018,” she adds.

For more information, attendees and suppliers should visit www.keystonebigshow.com or contact their Keystone representative.

Keystone is the leading distributor and marketer of aftermarket automotive products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service and innovative marketing support.

The BIG Show is BIGger than ever

“I think if you're an entrepreneur, you've got to dream BIG and then dream BIGger.”

Howard Schultz
(executive chairman of Starbucks and a former owner of the Seattle SuperSonics)


THAT WAS EXACTLY OUR THOUGHT PROCESS WHEN WE DECIDED TO HOST ONE SHOW THIS YEAR — do a thing we do well, BIGger and better. The 2018 BIG Show will combine the best of our East and West Shows in one location. The BIG Show will have the largest exhibit space we have ever used and we will be hosting more suppliers under one roof than we ever have. That means we will have a broader representation of products from all the aftermarket segments for our guests to see. It will be the perfect place for any aftermarket retailer, regardless of their focus, to see trends and new products that they can offer their customers.

Our plan is to make the BIG Show a North American event. We will be inviting customers from all over the world. The intersection of geography and market interests should make for a truly dynamic environment for all our attendees. By pulling all our resources together for one event we hope to show our customers how we can support them in growing their business in the changing retail environment we all operate in.

New products and exceptional buying opportunities will continue to be a mainstay at the event. To give people more time to take advantage of all the activities, we will be opening up our show for active buying during the reception on the first night. That means more Power Hours, more deals and more time to connect with suppliers and peers during the largest distributor aftermarket event in North America.

No BIG Show is complete without a little fun and entertainment. We’ve got plenty of that in store, too. On the floor prize drawing opportunities, vehicle giveaways, concerts and more will keep everyone in attendance hopping.

2018 will bring other events and programs in line with our plans to enhance the experience for our jobbers, and reach and exposure for our suppliers. Stay tuned for more details.

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