Exeter, PA – Keystone Automotive Operations will be hosting BIG Show 2020, its annual customer event, at the Gaylord Texan in Grapevine, TX, March 27-28. “The Gaylord Texan has been a perennial favorite location for our event,” says John Spaulding, Director of Communications and Events at NTP-STAG. “Being centrally located and near a major international airport makes it an incredibly easy place to get to no matter where you are coming from. The facilities are world class and the surrounding area offers plenty of entertainment options for those coming early or staying a couple days after the show. We’ve found the atmosphere and hospitality in Texas a great fit with our customers,” he adds.

BIG Show 2020 will feature special programs and events, show vehicles, product education, huge on-the-floor sales opportunities and plenty of chances to network before, during and after the show hours. The show will open with a Keynote address and reception on the show floor. The following day will be highlighted by a full day in the exhibit hall and a special closing reception.

The BIG Show is expected to attract more than 200 exhibiting companies and Keystone customers from across North America. “It’s important for us to show our appreciation to our customers by hosting this event every year. Their loyalty to our programs and people are critical to our success and we like to celebrate that with them by providing unique show elements, terrific buying opportunities and plenty of fun,” says Spaulding.   “We’re also looking forward to seeing our customers cash in on new Big Show VIP opportunities at the 2020 show for the first time, with our newly established Parts Via Loyalty Program.   Customers will accumulate points throughout the year for increased engagement with Keystone and be able to redeem their Loyalty points on a full VIP show experience.   From airfare, hotel and travel expenses, to VIP access to numerous events... the 2020 Big Show promises BIG rewards for our loyal Keystone customers.”

Follow the build up to BIG Show 2020 at keystonebigshow.com.

Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.

EXETER, PA – Keystone Automotive Operations’ BIG Show is adding a lot of new features… and exhibitors to its event March 8-9 at the Gaylord Texan in Grapevine, Texas.  In addition to a Warn sponsored keynote by Ken Schmidt, a double-header concert featuring Tim Montana and Karen Waldrup and casino night presented by WeatherGard, the BIG show is attracting new suppliers as exhibitors like never before.

“We have more than 70 suppliers exhibiting this year that weren’t at our 2018 event,” says John Spaulding, Director of Events for Keystone Automotive Operations. “The interest in BIG Show as a way for suppliers to connect with jobbers, dealers, installers and retailers continues to grow. Our show platform is becoming the premier destination for introducing new products, selling to new customers and engaging with the market in ways that most of us can’t in our day-to-day roles. It’s a vital part of our business and we know our customers and suppliers look forward to it every year.”

New items are essential to the aftermarket and its more than just model year changeover that’s driving new product development. Innovative solutions for improving vehicle performance, whether it’s suspension, exhaust, engine, tires and wheels or accessories that enhance the overall functionality, are creating sales opportunities for aftermarket product resellers and installers. Events like BIG Show play a pivotal role in showcasing these opportunities and connecting all the supply chain players in an effort to grow sales for everyone.

“The show experience has been designed to focus on new products,” says Spaulding. “We have a New Products Showcase with more than 180 new items on display. In addition, 36 companies are exhibiting new Point-of-Purchase tools that give our attendees ideas about how to merchandise and sell new products in their stores.” New suppliers will be highlighted on the BIG Show floor map and will be prominently featured throughout the event.

Brand new suppliers to Keystone will be showcased in a special sales promotion at BIG Show. Golden tickets representing extra bonus discounts will be given to every attendee. The tickets can be used for purchases from the 40 exhibitors at the event that are new to Keystone.

“Our sales initiatives and on-the-floor activity are all about helping our customers grow their business,” states Vice President of Sales for Keystone Automotive Operations, Fred Petrivelli. “We know that these new product and new lines can have an incredible impact on their sales and profits and want to make sure they are aware of the opportunities so they can make informed decisions about the best way to serve their customers and their businesses in the future,” he adds.

The Keystone BIG Show is the industry’s largest distributor event in North America drawing thousands of attendees from Canada and the United States. Host to more than 200 exhibiting companies, nearly 100 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be March 8-9 in Grapevine, TX.

Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

EXETER, PA – Visitors to the 2019 Keystone Automotive BIG Show at the Gaylord Texan are in for a special treat. Rutledge Wood, industry ambassador and acclaimed television personality will be taking center stage at the Magnaflow booth in a new, special show feature called, BIG Show Shop Talk with Rutledge Wood. During the event on Saturday, March 9. Rutledge will bring his earthy and fun interview style to engage with show attendees about hot industry topics. 

 “Rutledge has a smart and friendly way of getting at the heart of what matters to not only the enthusiasts in our market but those of us that support their passions,” states Larry Montante, Vice President of Category Management at Keystone Automotive Operations. “We appreciate Magnaflow sponsoring Rutledge and are really looking forward to hearing and seeing his interviews. They are sure to be entertaining and provide some keen insight into what is important to our customers and how they see the industry moving forward. For those lucky enough to share the stage with him, it will be a very big deal,” he adds

The BIG Show Shop Talk interviews will have a question and answer format and will be livestreamed to locations throughout the show floor and broadcasted on Keystone Automotive’s social media feeds “This is such a special feature at the BIG Show this year we wanted to be able to share Rutledge’s interviews with as many people as possible,” says Montante. “Broadening the experience and audience for our event makes the BIG show even bigger.”

The BIG Show is the industry’s largest distributor event in North America drawing thousands of attendees from Canada and the United States. Host to more than 200 exhibiting companies, nearly 100 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be March 8-9 in Grapevine, TX.

Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

EXETER, PA – Best-selling author and acclaimed Harley-Davidson executive, Ken Schmidt, has been tapped to give the opening Keynote Address at the Keystone BIG Show in Grapevine, Texas at the Gaylord Texan on March 8. In his role as Harley’s Director of Communications, Schmidt shaped the company’s competitive positioning and serviced as it primary spokesperson to the media and financial communities.

“We are very pleased to be able to bring Mr. Schmidt to our event this year,” said Fred Petrivelli, Vice President of Sales for Keystone Automotive Operations. “His experience and insights about brand management, customer loyalty and selling will be something all our customers will benefit from. As we all fight to find new ways to stay competitive in the evolving retail landscape, Ken’s perspective will provide solid guidance for improving our success in the aftermarket.”

Ken has been associated with Harley-Davidson since 1985. His experience and success in helping rebuild the company’s brand played a vital role in the motorcycle legend’s turnaround from the brink of ruin to global dominance.

He is the author of the best-selling business book, “Make Some Noise: The Unconventional Road to Dominance,” which shares his easy-to-follow roadmap businesses can use to vastly improve their competitiveness. He also co-wrote, “100 years of Harley-Davidson”, which is the best-selling motor sports book of all time.

“Having a speaker of Ken’s caliber kick off our event is very exciting,” says Petrivelli. “We think his address will be motivational, encourage new ways of thinking about business and put all of guest in the right frame of mind as they consider what they need to do to be successful in 2019.”

The Keystone BIG Show is the industry’s largest distributor event in North America drawing thousands of attendees from Canada and the United States. Host to more than 200 exhibiting companies, nearly 100 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be March 8-9 in Grapevine, TX.

Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.