What is the BIG Show


The Keystone Automotive BIG Show brings the top suppliers and manufacturers in the specialty automotive parts and accessories industry together in one place for the best trade show, outside of SEMA.

For both customer and exhibitor alike, The BIG Show offers a relaxed, interactive environment with exciting opportunities to connect, share and discover.


Creating a safe, worry-free 2021 BIG Show experience is our top priority.

Keystone Automotive Operations Inc. is preparing for the live BIG Show event experience in order that all individuals onsite — attendees, exhibitors, speakers, staff, venue personnel and partners — remain safe and comfortable throughout the event.

We are monitoring the COVID-19 pandemic and in constant communication with the venue, Grapevine Convention Visitors Bureau (CVB) and third-party partners and local authorities.

Please visit the FAQ section for further details.


  • 12V & Specialty Shops
  • Auto Part Stores
  • Engine Builders
  • Manufacturers
  • Off-Road Shops
  • Speed Shops
  • Wheel & Tire Shops


  • I have been going to BIG Shows to check out new products and buying deals. I have signed some good deals in the past and hope to do so again. Mikhail Kirichansky
  • I go to the BIG Shows for many reasons – network, new products, deals. I take my employees to meet and know the people I do business with. We work together to improve business issues. Raymond Neil
  • I have never been to a BIG Show before, but I am going to the Midwest Show this year. I am keen to see what’s new around performance, accessories, etc. This should be interesting for business. Kevin Smith

Recent Articles

  • SEMA Person of the Year, Myles Kovacs to Present the 2021 BIG Show Keynotes Address

    EXETER, PA (February 23, 2021) –  Keystone Automotive Operations is proud to announce 2020 SEMA Person of Year, Myles Kovacs will be presenting the Keynote Address to open the 2021 BIG Show at the Gaylord Texan Resort Hotel and Convention Center in Grapevine, Texas. The in-person event will be held March 5-6, 2021 followed by a weeklong virtual event March 15-19. His Keynote Address: “From Street Kid to Success: Navigating the Journey with Myles Kovacs” will inspire attendees to “think differently” as they kick off the two-day industry-only tradeshow.
    Born in a tough neighborhood in East Los Angeles, California, the Japanese-Hungarian Kovacs has become a leading, influential figure in the automotive media and wheel industries. Since 1998, Myles and his companies have created entire market segments and spawned brands that defined their genres.

    Over the years, Myles has earned accolades for his business success and leadership from the New York Times, Entrepreneur Magazine, SEMA, and Newsweek, which named Kovacs one of the nation’s “10 Big Thinkers for Big Business in the 21st Century.” With his business focus now aimed squarely at the wheel industry, he comes to the BIG Show with his Keynote Address, sponsored by Truck Accessories Group (TAG) – LEER, to share the wealth of experienced gained through decades of navigating his unique path.

     “Myles has built a remarkable career as an automotive industry innovator by effectively bridging the powerful and influential connections between music, culture, lifestyle and social media,” said Keystone Automotive Operations President, Bill Rogers. “None of his accomplishments have come without challenges, which makes his route to success even more impressive. We’re looking forward to Myles sharing his story with our BIG Show attendees along with his perspective on the automotive industry and how attendees can benefit from his experience.”
    During Kovacs’ 20-year tenure at the helm of DUB Publishing Inc., he developed partnerships with some of the world’s most recognizable brands including Best Buy, Chrysler, Energizer, General Motors, Ford, Microsoft, Mobil 1 and many more. He also pioneered product licensing agreements that extended the brand into video games, toys, car care, energy drinks and other sectors. The 2020 SEMA Person of the Year serves on the organization’s board of directors and he is actively involved in numerous charitable organizations.
    “Myles Kovacs is an industry visionary who over the course of his career has parlayed his exceptional understanding of the media, entertainment and automotive landscape to achieve tremendous success across the marketplace,” said John Aleva, President and COO, Truck Accessories Group – LEER. “His is a compelling, impactful story that will resonate with attendees. We are proud to be sponsoring his Keynote Address at the 2021 BIG Show.” 

    The BIG Show opens March 5 with Kovacs’ Keynote Address, followed by a preview of the suppliers and brands represented on the show floor. With featured vehicles, innovative product displays and exciting opportunities to connect, share and discover throughout the 180,000 sq. ft. convention center in a relaxed environment, The Keystone BIG Show is a premier automotive aftermarket industry event.

    For more information on The BIG Show, including exhibitor lists, sponsorship guides, and travel recommendations, interested customers or suppliers can visit https://www.keystoneBIGshow.com or contact their Keystone Automotive Operations representative.
    Keystone Automotive Operations continues to monitor the COVID-19 pandemic and are in constant communication with the host venue and local authorities.
    About Keystone Automotive Operations: Keystone Automotive Operations is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them everything they need, when they need it.
  • Don’t miss the New Product Showcase Presented by Raybestos at the 2021 Keystone BIG Show in Grapevine, Texas, March 5-6.

    Don’t miss the New Product Showcase Presented by Raybestos at the 2021 Keystone BIG Show in Grapevine, Texas, March 5-6.

    This dynamic display at the center of the action will feature hot new products, updated applications, sleek redesigns, and innovative enhancements. This is your first opportunity in quite some time to meet with manufacturers in person and explore many of the newly introduced lines to the Keystone Automotive Operations supplier lineup. While you’re checking out new products, make sure you enter the Raybestos Shop Clock Giveaway Promotion.

    In addition to new lines, many of your favorite manufacturers will be revealing hot new products including truck bed covers, side steps, traction devices and much more.
    Shop for show-only deals and new products while visiting with representatives from many of the industry’s leading brands! Start planning today and visit <<https://www.keystonebigshow.com/attendees/floorplan>> to review the just-finalized floor plan. It’s going to be a great two days in Grapevine for the 2021 Keystone BIG Show.

    Keystone Automotive Operations and The BIG Show staff continue to monitor the COVID-19 pandemic and are in constant communication with the host venue and local authorities.

  • Venue Event Preparedness and Safety Information

    Prior to your arrival, take a moment watch the following recording of the February 9th call where Keystone Automotive and the Gaylord Texan presented venue preparedness & safety protocols. You can also view a video that showcases an a prior event held at the Gaylord Texan.

    We look forward to greeting you.

  • 2021 Keystone BIG Show is coming to Grapevine, Texas

    EXETER, PA (February 2, 2021) -  Keystone Automotive Operations, the leading distributor and marketer of automotive aftermarket products and services, will be hosting the 2021 BIG Show, its annual customer event, as the company returns to the Gaylord Texan Resort and Convention Center in Grapevine, TX, March 5-6 followed by a virtual event from March 15-19, 2021. 

    “While many industry sectors are facing their share of challenges, the automotive aftermarket continues to thrive,” says Keystone Operations President, Bill Rogers. “We have had extensive communication with our suppliers and customers who have conveyed to us the value of the BIG Show to their businesses and are enthusiastic about the upcoming event. Our priority is the health and safety of the participants and our staff and our experienced events team is working closely alongside the Gaylord Texan staff to ensure that the show meets and exceeds required standards.”

    The world-class facilities of Gaylord Texan Resort and Convention Center hosted the 2019 BIG Show and attendees will once again be treated to special programs and events, show vehicles, product education, significant show-only sales and promotions along with the opportunity to network over the course of the two-day event. Friday’s opening welcome is followed the next day in the exhibit hall while the day concludes with a special closing function.

    The BIG Show will be limited to a specific number of customers, exhibitors and staff in order to facilitate the recommended spacing and other protocols that will be in place in this special year.  The event will however, host the major manufactures that our customer partners have come to expect, as well as the other key show elements that have helped the BIG Show become a major industry attraction.

    “Nothing replaces doing business in person and our team, customers and suppliers are looking forward to the opportunity to safely connect at the BIG Show in Texas,” added Rogers. “We recently held a tremendously successful show for our RV Dealer customers in Florida and received very positive feedback from enthusiastic attendees. Now, we are prepared to apply the benefits of that experience to put on a great show alongside our automotive supplier partners for our customers in March.”
    For more information please visit keystonebigshow.com or contact your Keystone Representative. 

scroll up