Press Release Article

  • 2/22/2019 12:00:00 AM
  • John Spaulding

EXETER, PA – Visitors to the 2019 Keystone Automotive BIG Show at the Gaylord Texan are in for a special treat. Rutledge Wood, industry ambassador and acclaimed television personality will be taking center stage at the Magnaflow booth in a new, special show feature called, BIG Show Shop Talk with Rutledge Wood. During the event on Saturday, March 9. Rutledge will bring his earthy and fun interview style to engage with show attendees about hot industry topics. 

 “Rutledge has a smart and friendly way of getting at the heart of what matters to not only the enthusiasts in our market but those of us that support their passions,” states Larry Montante, Vice President of Category Management at Keystone Automotive Operations. “We appreciate Magnaflow sponsoring Rutledge and are really looking forward to hearing and seeing his interviews. They are sure to be entertaining and provide some keen insight into what is important to our customers and how they see the industry moving forward. For those lucky enough to share the stage with him, it will be a very big deal,” he adds

The BIG Show Shop Talk interviews will have a question and answer format and will be livestreamed to locations throughout the show floor and broadcasted on Keystone Automotive’s social media feeds “This is such a special feature at the BIG Show this year we wanted to be able to share Rutledge’s interviews with as many people as possible,” says Montante. “Broadening the experience and audience for our event makes the BIG show even bigger.”

The BIG Show is the industry’s largest distributor event in North America drawing thousands of attendees from Canada and the United States. Host to more than 200 exhibiting companies, nearly 100 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be March 8-9 in Grapevine, TX.

Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

  • 2/21/2019 12:00:00 AM
  • John Spaulding

EXETER, PA – Best-selling author and acclaimed Harley-Davidson executive, Ken Schmidt, has been tapped to give the opening Keynote Address at the Keystone BIG Show in Grapevine, Texas at the Gaylord Texan on March 8. In his role as Harley’s Director of Communications, Schmidt shaped the company’s competitive positioning and serviced as it primary spokesperson to the media and financial communities.

“We are very pleased to be able to bring Mr. Schmidt to our event this year,” said Fred Petrivelli, Vice President of Sales for Keystone Automotive Operations. “His experience and insights about brand management, customer loyalty and selling will be something all our customers will benefit from. As we all fight to find new ways to stay competitive in the evolving retail landscape, Ken’s perspective will provide solid guidance for improving our success in the aftermarket.”

Ken has been associated with Harley-Davidson since 1985. His experience and success in helping rebuild the company’s brand played a vital role in the motorcycle legend’s turnaround from the brink of ruin to global dominance.

He is the author of the best-selling business book, “Make Some Noise: The Unconventional Road to Dominance,” which shares his easy-to-follow roadmap businesses can use to vastly improve their competitiveness. He also co-wrote, “100 years of Harley-Davidson”, which is the best-selling motor sports book of all time.

“Having a speaker of Ken’s caliber kick off our event is very exciting,” says Petrivelli. “We think his address will be motivational, encourage new ways of thinking about business and put all of guest in the right frame of mind as they consider what they need to do to be successful in 2019.”

The Keystone BIG Show is the industry’s largest distributor event in North America drawing thousands of attendees from Canada and the United States. Host to more than 200 exhibiting companies, nearly 100 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be March 8-9 in Grapevine, TX.

Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

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Chris Kersting Keynote Speaker at 2020 BIG Show

EXETER, PA –  Keystone Automotive Operations is proud to announce that Chris Kersting, president and CEO of the Specialty Equipment Market Association (SEMA), will be presenting the Keynote Address to open The 2020 BIG Show at the Gaylord Texan Resort Hotel and Convention Center in Grapevine, Texas. As the CEO of the trade association dedicated to helping businesses involved with vehicle customizations for the past 18 years, Kersting will be sharing his uniquely qualified perspective into trends and patterns that provide insight on where the automotive industry is heading.

“When selecting a keynote speaker, we looked for an individual that would exemplify this year’s theme: Our Vision for Serving the Aftermarket,” said Keystone Automotive Operations President, Bill Rogers. “Chris is an industry advocate, and as he leads SEMA into the new decade, he plays a vital role in many aspects of the automotive aftermarket. We couldn’t think of a better way to kick off The 2020 BIG Show and we’re looking forward to hearing Chris’ insights.”

Kersting will be discussing several factors and how they are impacting the future of the automotive industry, including the increase in electrified and alternative fuel vehicles, interest from the youth market and the ever-evolving regulatory landscape. Keynote attendees will learn more about what will power our vehicles in the future, if the next generation is interested in cars and how government regulations will affect the automotive industry. As he connects the dots between past, present and future indicators, Kersting will paint a realistic picture of disruptions and opportunities in the automotive aftermarket.

The BIG Show opens March 27 with Kersting’s keynote address presented by LEER, followed by a preview of the show floor and more than 250 suppliers and brands showcasing their products. With more than 75 featured vehicles, in addition to innovative product displays and technology throughout the 180,000 sq. ft. convention center, The BIG Show is a premier automotive aftermarket industry event.

“There are few individuals who possess the insight into the opportunities and challenges facing the automotive aftermarket than Chris Kersting,” said John Aleva, President and COO - Truck Accessories Group / LEER. “As SEMA CEO, he has an important viewpoint on these timely topics that will resonate with BIG Show attendees. We are proud to be sponsoring this informative and educational keynote address.”

 

The Keystone BIG Show, presented by Weatherguard, brings the leading suppliers and manufacturers in the specialty automotive parts and accessories industry together in one place for the best trade show outside of SEMA. The relaxed and interactive environment offers customers and exhibitors exciting opportunities to connect, share and discover.

Attendees will also be treated to an opening night concert as well as a spectacular closing reception.

For more information on The BIG Show, including exhibitor lists, sponsorship guides, and travel recommendations, interested customers or suppliers can visit https://www.keystoneBIGshow.com or contact their Keystone Automotive Operations representative.

 

About The BIG Show:

The Keystone BIG Show is the industry’s largest distributor event in North America, drawing thousands of attendees from Canada and the United States. Hosting more than 250 exhibiting companies, more than 75 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be March 27-28 in Grapevine, TX.

 

About Keystone Automotive Operations:

Keystone Automotive Operations is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them everything they need, when they need it.

 

About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $44.6 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.

 

Chris's BIO

 

Christopher J. Kersting, CAE

President & CEO

Specialty Equipment Market Association

 

Chris Kersting has been president and CEO of the Specialty Equipment Market Association (SEMA) since July 2002. He is the fifth staff executive to lead the trade group since its founding in 1963.

 

As president and CEO, Kersting has led SEMA’s growing influence in the automotive industry through a series of innovative programs and services that help the association’s more than 7,500 member companies capture new business opportunities. With a focus on programs targeted to small businesses, he has championed initiatives that include industry collaboration on vehicle technology, industry data standardization, and strong legislative and regulatory advocacy.

 

Kersting became a SEMA staff member in 1996 when he joined the Washington, D.C., office as vice president of legislative and technical affairs. As the association’s lead representative in the nation’s capital, he successfully urged lawmakers to pass bills that protected the interests of SEMA member companies and challenged government regulation in order to maintain innovation and growth in the aftermarket industry.

 

Early in his career, Kersting worked for SEMA as outside general counsel and government affairs representative. He also handled legal matters for SEMA member companies, as well as industry institutions such as the National Hot Rod Association (NHRA), Performance Warehouse Association (PWA) and Auto International Association (AIA).

 

A Certified Association Executive (CAE), Kersting received his law degree from Washington College of Law, American University in 1989 and graduated from the University of Colorado with a Bachelor of Science degree in business in 1985.

 

Born in Cincinnati, Ohio, Kersting currently resides in Pasadena, California with his wife and family dog.  In his spare time, he enjoys getting outdoors to mountain bike, backpack and ski, that is, when he isn’t home-brewing a tasty pale ale.

Keystone BIG Show Pre-Cart Electronic Ordering Functionality Now Live

EXETER, PA –  Keystone Automotive Operations (KAO) has announced that pre-cart electronic ordering for The BIG Show is now live, allowing attendees the opportunity to maximize their time on the show floor prior to their arrival to the event. The Keystone BIG Show, presented by Weatherguard, will be held March 27-28, 2020 at the Gaylord Texan Resort Hotel & Convention Center in Grapevine Texas. The BIG Show brings the top suppliers and manufacturers in the specialty automotive parts and accessories industry together in one place for the best trade show outside of SEMA. The relaxed and interactive environment offers customers and exhibitors exciting opportunities to connect, share and discover.

This integrated technology solution has been developed to improve attendees’ show experience, allowing them the opportunity to build their orders in advance, providing more time to visit with suppliers and learn about new lines and products as well as services offered by KAO.

“We aim to make the BIG Shows a great customer experience and ease of ordering is one key element of that,” says VP, Management Information Systems, Patrick “Skip” Stevenson. “Since 2016, we have offered self-service through our electronic ordering show site.  We also allow customers to build their cart in advance on eKeystone.com, and then on show day, they are able to see the show pricing applied to their pre-cart, browse our tremendous promotions, and track running totals from the orders they have placed online.”

Since its inception, the ordering process has been refined and updated, saving jobbers attending the show both time and money.

“This convenience allows our customers to maximize their time on the show floor with our valued supplier partners,” added Stevenson. “Customers can even order their Power Hour parts from their phone or tablet as well.  Of course, if our customers choose to order on paper, one of our outstanding customer care agents on the show floor will be happy to assist.”

“We’re constantly looking at opportunities to enhance The BIG Show experience,” says NTP-STAG Vice President, Sales, Fred Petrivelli. “Pre-cart ordering makes it easier than ever for jobbers to benefit from promotions and show-only deals while their time is spent more productively visiting with suppliers and experiencing everything show has to offer. It’s a fantastic system that benefits attendees, streamlines the system and the reduction in waste is better for the environment.”

Featuring this year’s theme, “Our Vision for Serving the Aftermarket,” The BIG Show opens March 27 with the keynote address followed by a preview of the show floor and more than 250 suppliers and brands showcasing their products. With more than 75 featured vehicles, in addition to innovative product displays and technology throughout the 180,000 sq. ft. convention center, The BIG Show is a premier automotive aftermarket industry event.

Attendees are also treated to an opening night concert as well as a spectacular closing reception.

“Of course, there’s a great deal of business that gets done at The BIG Show - but we have a great time visiting with our customers and having some fun as well,” concluded Petrivelli. “We’re looking forward to seeing everyone in Texas.”

For more information on The BIG Show, including exhibitor lists, sponsorship guides, and travel recommendations, interested customers or suppliers can visit https://www.keystonebigshow.com or contact their Keystone Automotive Operations representative.

 

About The BIG Show:

The Keystone BIG Show is the industry’s largest distributor event in North America, drawing thousands of attendees from Canada and the United States. Hosting more than 250 exhibiting companies, more than 75 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be March 27-28 in Grapevine, TX.

About Keystone Automotive Operations:

Keystone Automotive Operations is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them everything they need, when they need it.

2020 BIG Show Dates and Locations Announced

Exeter, PA – Keystone Automotive Operations will be hosting BIG Show 2020, its annual customer event, at the Gaylord Texan in Grapevine, TX, March 27-28. “The Gaylord Texan has been a perennial favorite location for our event,” says John Spaulding, Director of Communications and Events at NTP-STAG. “Being centrally located and near a major international airport makes it an incredibly easy place to get to no matter where you are coming from. The facilities are world class and the surrounding area offers plenty of entertainment options for those coming early or staying a couple days after the show. We’ve found the atmosphere and hospitality in Texas a great fit with our customers,” he adds.

BIG Show 2020 will feature special programs and events, show vehicles, product education, huge on-the-floor sales opportunities and plenty of chances to network before, during and after the show hours. The show will open with a Keynote address and reception on the show floor. The following day will be highlighted by a full day in the exhibit hall and a special closing reception.

The BIG Show is expected to attract more than 200 exhibiting companies and Keystone customers from across North America. “It’s important for us to show our appreciation to our customers by hosting this event every year. Their loyalty to our programs and people are critical to our success and we like to celebrate that with them by providing unique show elements, terrific buying opportunities and plenty of fun,” says Spaulding.   “We’re also looking forward to seeing our customers cash in on new Big Show VIP opportunities at the 2020 show for the first time, with our newly established Parts Via Loyalty Program.   Customers will accumulate points throughout the year for increased engagement with Keystone and be able to redeem their Loyalty points on a full VIP show experience.   From airfare, hotel and travel expenses, to VIP access to numerous events... the 2020 Big Show promises BIG rewards for our loyal Keystone customers.”

Follow the build up to BIG Show 2020 at keystonebigshow.com.

Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.

70 New Suppliers to Exhibit at BIG Show

EXETER, PA – Keystone Automotive Operations’ BIG Show is adding a lot of new features… and exhibitors to its event March 8-9 at the Gaylord Texan in Grapevine, Texas.  In addition to a Warn sponsored keynote by Ken Schmidt, a double-header concert featuring Tim Montana and Karen Waldrup and casino night presented by WeatherGard, the BIG show is attracting new suppliers as exhibitors like never before.

“We have more than 70 suppliers exhibiting this year that weren’t at our 2018 event,” says John Spaulding, Director of Events for Keystone Automotive Operations. “The interest in BIG Show as a way for suppliers to connect with jobbers, dealers, installers and retailers continues to grow. Our show platform is becoming the premier destination for introducing new products, selling to new customers and engaging with the market in ways that most of us can’t in our day-to-day roles. It’s a vital part of our business and we know our customers and suppliers look forward to it every year.”

New items are essential to the aftermarket and its more than just model year changeover that’s driving new product development. Innovative solutions for improving vehicle performance, whether it’s suspension, exhaust, engine, tires and wheels or accessories that enhance the overall functionality, are creating sales opportunities for aftermarket product resellers and installers. Events like BIG Show play a pivotal role in showcasing these opportunities and connecting all the supply chain players in an effort to grow sales for everyone.

“The show experience has been designed to focus on new products,” says Spaulding. “We have a New Products Showcase with more than 180 new items on display. In addition, 36 companies are exhibiting new Point-of-Purchase tools that give our attendees ideas about how to merchandise and sell new products in their stores.” New suppliers will be highlighted on the BIG Show floor map and will be prominently featured throughout the event.

Brand new suppliers to Keystone will be showcased in a special sales promotion at BIG Show. Golden tickets representing extra bonus discounts will be given to every attendee. The tickets can be used for purchases from the 40 exhibitors at the event that are new to Keystone.

“Our sales initiatives and on-the-floor activity are all about helping our customers grow their business,” states Vice President of Sales for Keystone Automotive Operations, Fred Petrivelli. “We know that these new product and new lines can have an incredible impact on their sales and profits and want to make sure they are aware of the opportunities so they can make informed decisions about the best way to serve their customers and their businesses in the future,” he adds.

The Keystone BIG Show is the industry’s largest distributor event in North America drawing thousands of attendees from Canada and the United States. Host to more than 200 exhibiting companies, nearly 100 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be March 8-9 in Grapevine, TX.

Keystone is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

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