Press Release Article

BIG Show Sponsored by WEATHER GUARD®

  • 1/5/2018 12:00:00 AM
  • John Spaulding

February 24, 2018 Gaylord Texan and Convention Center, Grapevine, TX


Keystone Automotive Operations is excited to announce the return of BIG Show sponsor, WEATHER GUARD® for the eighth consecutive year. “We’re ecstatic to return as the 2018 BIG Show title sponsor. It’s one of the most effective ways we have found to connect one-on-one with our customers” says Lenny Colasuonno, Senior Vice President of Sales. “We utilize the time at BIG Show to showcase new products, hear what is working, and learn how we can improve the products and services we provide to help our customers be even more successful selling WEATHER GUARD® products. The fact we get to do it while having a little fun is a bonus” he adds.

A highlight of the WEATHER GUARD® sponsorship will be a concert following the show opening on Friday February 23rd.  BIG Show guests are invited to kick up their heels with Tim Montana from 8:30 pm – 10 pm at the Glass Cactus. This up and coming band has been dubbed as one of Rolling Stone’s “Artists You Need to Know.”

The BIG show opens Friday, February 23, 2018 from 6 to 8 pm with a reception on the show floor followed by the WEATHER GUARD® concert. On Saturday, February 24 the exhibit hall will be open from 9 am to 6 pm and will feature more than 200 exhibitors with new products on display and the best deals of the year. The show concludes with a closing reception from 6 to 8 pm on Saturday at the Gaylord Texan Resort Hotel & Convention Center on in Grapevine, Texas.

Previously, Keystone held two (2) events annually, BIG Show East and BIG Show West. “This year, we’re combining our two events to create a BIGger, Better experience all under one roof. Our new one-show format will draw on the best elements of each event and be a destination for customers from all over the US and Canada to learn about new products while having the chance to capitalize on some of the best buying opportunities they will find anywhere,” remarked Fred Petrivelli, Keystone VP of Sales.  

For more information, attendees and suppliers should visit or contact their Keystone representative.

Keystone is the leading distributor and marketer of aftermarket automotive products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service and innovative marketing support. Keystone is committed to expanding its offering to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

WEATHER GUARD® is an industry leader in truck and van equipment, including truck boxes, drawer units, shelving, cabinets, and racks for trucks, vans and utility vehicles. WEATHER GUARD® organizes trucks and vans for greater productivity and provides tools and valuables superior protection against break-ins and weather.

Recent Articles

Keystone ONLINE BIG Show June 1-5
BIG Show Online

EXETER, PA – The 2020 Keystone BIG Show is going online, Monday, June 1 – Friday, June 5. While The BIG Show in Grapevine, Texas had been canceled due to conditions resulting from the COVID-19 pandemic, Keystone Automotive Operations is delivering The BIG Show to participating jobbers via the online transactional website. This virtual BIG Show will feature the same great deals, show-only specials, new products and product features from many of the automotive industry’s leading suppliers.

Registered participants will be welcomed to the Online BIG Show by Keystone Automotive Operations President, Bill Rogers along with a special message from Chris Kersting, president and CEO of the Specialty Equipment Market Association (SEMA).

“These are interesting times and while we’re all facing challenges these days, Keystone is excited to present this event and help get things moving and back to a more normal state,” says Rogers. “While we’d prefer to be with our customers in person, we are proud to be presenting our first-ever Online BIG Show as a safe alternative to the in-person show. We are grateful for so many of our supplier partners who have come alongside us to present this event which is providing jobbers with once-a-year show deals while showcasing an extensive product offering to the audience that sells and installs them to consumers.”


Overlanding Bound

The Online Experience

Accessed through the, The Online BIG Show is a unique experience providing participating jobbers access to deals and discounts that can be added directly to their BIG Show carts along with real-time interaction with supplier representatives and product specialists. Participants will have access to the full event schedule, along with all BIG Show promotions at their fingertips with the dedicated Keystone BIG Show App. Keystone will also be providing notifications of promotions and Power Hours electronically. Easy-to-navigate landing pages from participating suppliers will showcase their brands with featured products, how-to’s and new products demonstrated through custom dedicated content.

While on the site, visitors will have the opportunity to review the “Overland Bound” overlanding experience, providing them exciting ideas to expand their business with this emerging market.

Training Sessions

In offering more than exclusive pricing and promotions, the 2020 Online BIG Show will feature Virtual Training Sessions from some of the industry’s leading manufacturers throughout the week. Each event day, a schedule of Virtual Training Sessions will be made available allowing jobbers to choose what products to learn more about through demonstrations, installation training and selling tips while having the ability to engage directly with manufacturer representatives and product specialists. Once the Online BIG Show has concluded, these training sessions will be made available to view on-demand.


From vehicle performance, wheels, tires, cargo and storage, overlanding, suspension systems, truck accessories, interior products, OE parts and more, the Online Keystone BIG Show is the perfect opportunity for jobbers to stock up and save while connecting with the industry’s leading automotive aftermarket manufacturers and suppliers.

“We appreciate our customers and like them, are anxious for things to return to normal.  We are looking forward to their joining us for this year’s unique online event,” concluded Rogers.

About The BIG Show:

The Keystone BIG Show is the industry’s largest distributor event in North America, drawing thousands of attendees from Canada and the United States. Hosting more than 250 exhibiting companies, more than 75 show vehicles and an agenda packed with special events and networking opportunities, the BIG Show is the place to be.

About Keystone Automotive Operations:

Keystone Automotive Operations is the leading distributor and marketer of automotive aftermarket products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them everything they need, when they need it.

Virtual BIG Show Postponed


March 25th, 2020

Last Friday, we communicated our intent to transition The BIG Show to an online event to be hosted on, from Tuesday through Friday, March 31 – April 3.  Since then, more than twenty states have implemented “shelter in place” orders due to the COVID-19 pandemic with seemingly more to come.

This is a fluid situation and as you can imagine, we have given these latest developments much thought as well as solicited feedback from our Customers and Suppliers. Based on these discussions, we have concluded that it is in the best interest of all involved parties that we postpone the online BIG Show. As we continue to monitor the developments in this situation over the next few weeks, we will decide on the best course of action to present an online version of The BIG Show.

Our team is hard at work developing unique content and sections of eKeystone dedicated to the event.  This decision allows us more time to collaborate with our suppliers on content and video presentations that will enable us to deliver a first-rate Customer experience.

We sincerely appreciate your understanding, flexibility, and support as we alter our approach based on the environment in these challenging times.  Please look for further communication over the next week or so that will include details and updates on our BIG Show Online efforts.

The Keystone Team

2020 BIG Show Cancelled due to COVID-19 Concerns

Due to escalating concerns about the spread of COVID-19 (Coronavirus), and in following the guidance of numerous organizations and government officials, the decision has been made to cancel The BIG Show scheduled to be held in Grapevine, Texas March 27 -28, 2020.

Our priority as an organization is the health and safety of our customers, suppliers, and employees so it has been determined that taking this step will reduce the opportunity for exposure to the virus.

We understand that there are questions and concerns regarding participation and attendance at The BIG Show. We are in the process of developing answers to address many of these issues along with additional updates that will be available via email and The BIG Show homepage.

Given that another date was not available, we are planning on moving the show to a virtual environment. While the details are still in development look for a further communication on our plans for the Virtual BIG Show.

We thank you for your understanding and continued support.

The Keystone Team

COVID-19 (Coronavirus) Update

As the 2020 BIG Show approaches, Keystone Automotive Operations, Inc. is aware of the questions regarding safety and travel concerns pertaining to COVID-19 (Coronavirus) for those who will be attending the event March 27-28 in Grapevine, Texas.

As of March 10, 2020 we are continuing to receive registrations and will be proceeding with The BIG Show as scheduled.  Our priority is the safety of all event participants and we continue to monitor organizations such as the World Health Organization (WHO), the Centers for Disease Control and Prevention as well as regional and national government agencies and organizations.

We are in close contact with the venue and our partners to ensure appropriate precautions are in place which include but are not limited to training, additional cleaning measures and increased sanitation units throughout the event.

We will continue to provide updates via email and The BIG Show homepage and look forward to welcoming you to Texas for The BIG Show. 

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